Instagram has released a new upgrade that allows users to download and share Reels material outside of the app. This is Instagram's reaction to its biggest competitor, TikTok, which has been giving this functionality for several years, attracting a sizable audience by allowing people to view TikTok videos outside of the app's limits. With this official upgrade, there is no need for third-party apps to download Instagram Reels.
Instagram's CEO, Adam Mosseri, announced the new functionality during an Instagram live broadcast. This feature enables Instagram users in the United States to save Reels they find interesting directly to their device's camera roll. Users can do this by tapping on the share symbol and selecting the Download option.
Downloading Instagram Reels Officially Without Third-Party Apps
As of yet, it is unknown whether downloaded Reels will have a watermark. However, according to an image given by Mosseri, downloaded Reels would have an Instagram logo as well as the username of the particular account. TikTok employs a similar method by watermarking downloaded videos. Instagram users have always had the option of downloading their own Reels without a watermark from drafts. Instagram's strategic approach intends to encourage content sharing within the platform while discouraging cross-platform sharing, mirroring YouTube's goal of putting a logo-based watermark on downloaded Shorts.
The Future of Instagram Reels and Beyond
This feature is currently only available to users in the United States, and there is no information concerning its expansion to other locations. Instagram is constantly attempting to improve the user experience, with new claims indicating the development of an AI-powered chatbot function. This feature would allow users to engage with AI bots capable of answering questions, offering advice, and creating messages. In summary, this latest Instagram Reels download function represents a huge improvement in user experience, allowing Instagram users to quickly share their favorite Reels across several platforms. As the social media environment evolves, Instagram's latest feature positions the site to remain competitive.
